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Starbucks Baristas Stop Writing #RaceTogether On Cups

Submitted by on March 22, 2015 – 6:07 pmNo Comment


After just a week, Starbucks has instructed its baristas to stop writing “#RaceTogether” on coffee cups as an attempt to engage customers in a conversation about race in America. Despite how soundly the concept was mocked in the news and on social media, a spokesperson for the company said the criticism is not the reason the practice is being ended.

“Nothing is changing,” Jim Olson told the Associated Press, stating that the phrase had always been intended to be phased out at this point. “It’s all part of the cadence of the timeline we originally planned.”

In a company memo, Starbucks CEO Howard Schulz similarly wrote that writing the phrase “was always just the catalyst for a much broader and longer term conversation.”

“While there has been criticism of the initiative,” he acknowledged, “let me assure you that we didn’t expect universal praise.”

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