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Why Did LeBron James Just Unfollow The Cavaliers On Twitter—and Is It A Big Deal That He Did?

Submitted by on March 22, 2016 – 9:30 amNo Comment
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Over the course of the last couple months, LeBron James has made headlines on countless occasions as a result of his use of social media. For whatever reason, LeBron has posted a series of really cryptic tweets and photos on Twitter and Instagram without offering up much explanation for them. They have stirred up a lot of controversy and forced people to question his intentions. Is LeBron trying to send a message to his team through his social media posts, or is he just trolling the media and forcing them to turn everything into a bigger deal than it actually is?

Unfortunately, no one knows because LeBron has been very coy about his posts. But on Monday, it became pretty clear that LeBron is trying to send some kind of message to his team when he unfollowed the Cleveland Cavaliers on Twitter. Twitter user @kanyecobain noticed that LeBron had unfollowed the Cavs and posted about it. And before long, media outlets all over the country picked up the tidbit and ran with it. Was it a sign that LeBron is unhappy in Cleveland? Was it a shot at his teammates? Was it an accident? So many questions came out of LeBron’s decision to unfollow his team. It was a little ridiculous, but it seemed like, if LeBron was looking to get a reaction out of people by unfollowing the Cavs, he was successful.

LeBron wasn’t in the mood to talk about it after the Cavaliers beat the Denver Nuggets 124-91 on Monday night, though. He was asked about why he unfollowed the Cavaliers, and he responded by telling reporters, “Next question.” That actually seemed like the oddest part of this entire story, because by refusing to answer a question about unfollowing the Cavaliers, he turned it into a bigger story than it already was. But according to sources close to LeBron, he unfollowed the Cavs in addition to a handful of reporters who cover the team in preparation for the NBA Playoffs. LeBron has made a habit out of staying off of social media once the postseason begins, so the thought is that this may be a part of that.

Regardless of why LeBron unfollowed the Cavs, it’s clear that he’s trying to send some kind of message with his recent social media activity. We have no idea what it is, but LeBron seems intent on using social media to throw everyone off his scent this season. And it’ll be interesting to hear if he ever reveals why he’s been so cryptic on Twitter and Instagram this year.

Why do you think LeBron has decided to use social media the way he has in recent months?

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