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Artists Upset Over Wells Fargo Ads

Submitted by on September 4, 2016 – 10:48 pmNo Comment
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Wells Fargo has apologized after publishing promotion materials that seemed to discourage students from pursuing careers in the arts. The images caused a backlash, as artists responded on Twitter.

In a brochure for the bank’s “Teen Financial Education Day” on September 17, one photo shows a young woman looking at electrical components, with the caption, “A ballerina yesterday. An engineer today.” Another photo shows a young man looking at a test tube, with the caption, “An actor yesterday. A botanist today.”

“YOU GUYS!! APPARENTLY “TOMORROW” WILL HAVE NO ARTISTS IN IT JUST A S**T TON OF BOTANISTS AND ENGINEERS!” tweeted Laura Benanti, who recently starred on Broadway in a revival of She Loves Me opposite Chuck‘s Zachary Levi.

“Laura, we ALL know that there is no point to the arts, or aspiring in them. Thank you @WellsFargo for the reminder!” responded Levi.

Cynthia Erivo, who won a Tony award this year for her lead performance in The Color Purple, pointed out the irony that Wells Fargo had to use professional models to create the brochure in the first place.

Wells Fargo quickly put out an apology, where it highlighted its donations to the arts:

“Wells Fargo is deeply committed to the arts, and we offer our sincere apology for the initial ads promoting our September 17 Teen Financial Education Day. They were intended to celebrate all the aspirations of young people and fell short of that goal. We are making changes to the campaign’s creative that better reflect our company’s core value of embracing diversity and inclusion, and our support of the arts. Last year, Wells Fargo’s support of the arts, culture and education totaled $93 million.“

 

 

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