What Was Antonio Brown Thinking When He Used Facebook Live Inside The Steelers’ Locker Room?
After the Pittsburgh Steelers beat the Kansas City Chiefs on Sunday night to advance to the AFC Championship Game to face the New England Patriots, Antonio Brown was understandably excited. So excited that he wanted to share his joy with the world. So he did something that he would go on to regret within a matter of just hours—he jumped on Facebook Live to broadcast himself and his teammates celebrating in the Steelers’ locker room.
Had Brown stayed on Facebook Live for five minutes or so, it probably wouldn’t have been that big of a deal. For the first few minutes, the celebration was mostly contained to the area surrounding his locker, and it featured his teammates hooting and hollering about their big win. But Brown actually let the Facebook Live broadcast play out for almost 20 minutes, and in doing so, he broadcast his head coach Mike Tomlin speaking to his team and airing out some grievances he had with the NFL for forcing the Steelers to play a full day later than the Patriots and giving New England an advantage by doing so. He also referred to the Patriots as “a**holes” during his fiery post-game speech.
What Tomlin said wasn’t all that surprising. He was emotional after a big win and saying the kinds of things you would expect an NFL head coach to say. But what was surprising was that Brown never attempted to shut down his Facebook Live broadcast, and instead, he chose to give everyone out there that was watching a behind-the-scenes look at what happens inside of an NFL locker room after a game. He even smiled as he showed himself on camera while Tomlin spoke. It was pretty weird to see how happy he was in light of the fact that he was doing something that was obviously going to get him into some trouble.
What was even weirder was that Tomlin specifically said that he wanted his players to remain low-key and off of social media as much as possible during his speech. So he must have been shocked when, just a few hours later, he realized that he was actually all over social media at that moment and making headlines as a result of it.
Tomlin has already come out and called Brown “selfish” for what he did, while simultaneously revealing that he and the Steelers are going to punish their star wide receiver for his Facebook Live video. But you really have to wonder what in the world Brown was thinking when he decided to go “live.” He could have given the Patriots even more ammo than he did or he could have captured something way worse on camera that the Steelers wouldn’t have wanted the world to see.
Hopefully, Brown—and all of the other athletes out there—learn something from this incident. The sports world is still trying to navigate through the pitfalls of social media. But it should really go without saying that broadcasting live within one’s locker room is not a smart idea. It’s too bad Brown had to find that out this way.