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Why Are Lonzo Ball’s Big Baller Brand Sneakers Going To Cost $495?

Submitted by on May 4, 2017 – 5:24 pmNo Comment

It’s not all that crazy to see a pair of sneakers sell for upwards of $500 these days. Whether it’s a super exclusive pair of Nike sneakers that are just about impossible to get or an older pair of Jordan retro sneakers that have sold out in stores everywhere, paying $500 for sneakers is, unfortunately, not out of the question for many people. But would you pay almost $500 for a pair of sneakers from a brand that is basically brand new?

Lonzo Ball and his dad LaVar Ball are betting you will. Or at least, they’re hoping you will, as they just unveiled the Big Baller Brand ZO2 shoe line that will serve as Lonzo’s introduction to the sneaker world. Just last week, ESPN’s Darren Rovell reported that Lonzo would not be signing a sneaker endorsement deal with Nike, adidas, or Under Armour because his dad had insisted that any sneaker company they work with serve as partner for their brand Big Baller Brand. And apparently, those three brands had all declined to do that, since Lonzo still isn’t even technically in the NBA. It would be too risky for them to jump into a deal like that with an unknown commodity.

But that apparently didn’t slow Lonzo and LaVar down. On Thursday afternoon, seemingly out of nowhere, they showed off Lonzo’s new ZO2 Prime sneaker for the first time, and it’s already causing some controversy. That’s because the shoe is going to cost a whopping $495. It has a “microfiber python texture” and a “Delorean finish” (whatever that is!), but it’s unclear what makes the sneaker so expensive, outside of the fact that Lonzo and LaVar obviously wanted to make a big splash with it. In addition to the regular Prime model, Big Baller Brand is also going to be selling a pair of sneakers autographed by Lonzo that will sell for $995.

If sandals are more your thing, Big Baller Brand will have them, too. BBB has created a sandal with Lonzo’s logo on the top of it for $220, which is well above the price point for the average Nike, adidas, or Under Armour sandal.

Social media has reacted to the announcement of the ZO2 line just like they respond to most things involving Lonzo and, more specifically, LaVar—with outrage and a whole lot of “WTF?” And for that reason, the sneakers and sandals are serving their purpose. But it seems hard to imagine anyone actually paying $495 for a pair of Lonzo’s sneakers or $220 for a pair of Lonzo’s sandals. So while the shock value associated with the shoe line might get the BBB gear some initial buzz, we can’t actually see people taking these and running with them.

Is there any way you would pay $495 for a pair of Lonzo’s first sneakers?

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