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Simone "Boss Lady" Amelia has been Content Manager for DJ Networks (DrJays.com, DJPremium.com and StreetStyle.com) and Host/Editor-in-Chief of DrJays.com Live since January 2007. From 2003-2006, Boss Lady was Founder/Editor-in-Chief of Urban Hitz magazine, Australia and New Zealand's most successful on-sale hip-hop/R&B publication. Check out Boss Lady on Twitter.

More photos from MAGIC fashion trade show
August 29, 2007 – 11:56 am | 14 Comments
More photos from MAGIC fashion trade show

Here are some more photos from the MAGIC trade show, currently being held in Las Vegas, courtesy of gossip blog YBF.
The pics are of Eve and Ciara, who had a joint party last night at …

Celebrities hit up the MAGIC trade show
August 28, 2007 – 11:39 am | 7 Comments
Celebrities hit up the MAGIC trade show

Right now in Las Vegas it’s all about style, style and more style.
The bi-annual MAGIC Convention is on and celebrities are out in force, peddling their current and new fashion lines.
The show started yesterday, and …

Fresh New Era fitteds now available
August 28, 2007 – 11:22 am | 13 Comments
Fresh New Era fitteds now available

There are definitely no signs of New Era loosening their grip on the reigning title for best fitteds.
Check out some of their new styles, now available on the site:

The Crossword by New Era

The Animal Cannibal …

Live Mechanics to launch two new lines
August 28, 2007 – 8:55 am | 6 Comments
Live Mechanics to launch two new lines

The Reversible Dove Is Gonna Get Ya Hoodie by Live Mechanics
Live Mechanics are set to launch a women’s line in fall 2008.
They are also tentatively planning a more upscale collection for the maturing streetwear customer.
“I …

Exclusive interview with David Banner
August 28, 2007 – 8:31 am | 2 Comments

David Banner is one of the most down-to-earth, socially conscious and charming rappers today, and DrJays.com‘s Boss Lady got a chance to catch up with him last week.
Amidst the controversy he’s currently involved in …

Is right now hip-hop’s new Golden Era?
August 27, 2007 – 4:17 pm | 21 Comments
Is right now hip-hop’s new Golden Era?

Rappers Young Jeezy and Lil Wayne
When you begin to think positive about hip-hop today, you realize there hasn’t been this much diversity in the music for a number of years.
You have catchy, young people-friendly tunes …

Producer Polow Da Don sparks controversy
August 27, 2007 – 11:00 am | 25 Comments
Producer Polow Da Don sparks controversy

Polow Da Don calls himself the “King of the White Girls”, but he may be taking his nickname a little too far.
During a recent interview with Allhiphop.com, the Atlanta based producer, responsible for hits like …

Kimora Lee Simmons promoted at Phat Fashions
August 27, 2007 – 9:36 am | 4 Comments
Kimora Lee Simmons promoted at Phat Fashions

Russell Simmons and Kimora Lee Simmons
According to Women’s Wear Daily, Kimora Lee Simmons was promoted to Creative Director of Phat Fashions this past Friday, just one day after her estranged husband Russell left the company.
In …

New graphic jackets in for men and women
August 24, 2007 – 12:17 pm | 4 Comments
New graphic jackets in for men and women

The weather will soon start cooling down and we have cool new racing jackets in for guys and girls.
Our buyer’s picks for the fellas include:

The Godfather Authentic Quilted Jacket

The Cadillac Escalade Twill Jacket
And for the …

Russell Simmons says goodbye to Phat Fashions
August 24, 2007 – 10:47 am | 9 Comments
Russell Simmons says goodbye to Phat Fashions

Russell Simmons has decide to step down as CEO of Phat Fashions, a company he founded 15 years ago.
“There are so many things I want to achieve, and this is the appropriate moment for me …

New Zoo York fall gear in for women
August 23, 2007 – 12:59 pm | 11 Comments
New Zoo York fall gear in for women

For the ladies, Zoo York are coming with some nice looks for fall.
Check out their new Inner City Reversible Hoodie, with pouch pocket on both sides and screenprint design:

And the Bubbly Hoodie:

Plus their cute new …

Ciara reps for Rocawear
August 23, 2007 – 12:42 pm | 13 Comments
Ciara reps for Rocawear

Ciara was out and about in New York yesterday, busy promoting the new fall Rocawear line.
Later that night she performed at Madison Square Garden for Screamfest, where 50 Cent, Jay-Z and Diddy all made special …

Hitmaker T-Pain seen rocking Songs of Freedom
August 22, 2007 – 1:42 pm | 8 Comments
Hitmaker T-Pain seen rocking Songs of Freedom

T-Pain
Man of the moment, R&B singer T-Pain, recently performed on BET’s 106 & Park rocking a Songs of Freedom t-shirt from their new fall collection.
Make sure you check out the new t-shirts and jeans from …

Caption this!
August 22, 2007 – 10:50 am | 33 Comments
Caption this!

Lindsay Lohan, Britney Spears, Paris Hilton
Image: TMZ.com

Check out adidas’s new promo van
August 22, 2007 – 10:43 am | 3 Comments
Check out adidas’s new promo van

adidas are marketing their new skateboard clothing range in Sao Paulo, Brazil with this old Volkswagon campervan.
The van has been customized with prints inspired by skating legend Mark Gonzales, and features different samples from the …

Brand alert: Cerbae
August 22, 2007 – 9:28 am | 5 Comments
Brand alert: Cerbae

The Egyptian Lover tee by Cerbae
Cerbae is a new men’s brand now featured on Street Swag.
Interestingly, the Cerbae team have included the image of a blood drop on each item of clothing.
The blood drop is …

Naomi Campbell speaks out against discrimination in the fashion industry
August 21, 2007 – 5:32 pm | 23 Comments
Naomi Campbell speaks out against discrimination in the fashion industry

Naomi Campbell with fellow model Tyson Beckford
From Catwalk Queen:
Fed up with a lack of black models in the fashion industry, Naomi Campbell has spoken out about her frustration by criticising magazine editors.
“Black models are being …

Would you buy this iPod?
August 21, 2007 – 3:48 pm | 43 Comments
Would you buy this iPod?

This iPod Shuffle, made of pure gold and loaded with real diamonds, costs a cool US$40,000.
Kinda crazy for a product that originally costs US$99 – but if you had the money, would you buy it?
Source: …

Who’s the best producer/rapper?
August 21, 2007 – 3:41 pm | 27 Comments
Who’s the best producer/rapper?

Swizz Beatz
There are countless numbers of rappers putting out singles and albums these days – but don’t count the producers out just yet.
Take someone like Swizz Beatz, who releases his debut solo album, One Man …

New male and female hoodies in for fall
August 21, 2007 – 1:20 pm | 16 Comments
New male and female hoodies in for fall

Here’s a selection of new hoodies coming in for fall.
All-over print is still popular this season, although many of the brands are taking a more diverse approach to their designs.
First check out our picks for …

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