Many celebrities are flocking to South Beach to engage in the plethora of activates before Super Bowl  XLIV where the New Orleans Saints will take on the Indianapolis Colts this Sunday.

The highly anticipated Spring ‘10 season from Clipse-backed Play Cloths drops tonight! The latest line-up includes new logo tees, scarves, woven shirts, fleece and jackets and as per every other season, polos.

2 Japanese exclusives from Nike. Terminator High Nike Ueno and Harajuku.

NOOKA‘s spring 2010 collection includes the all new “Zub Zirc”.
The rubber model comes in bold solid tropical colorways, along with black and white.  The watch also includes a new time display style, and a mineral …

Beyoncé launched her much anticipated debut fragrance, Heat, at Macy’s in NYC last night.

She was inspired to make a scent by her mother, Tina Knowles.
“My first memory of fragrance is my mother,” she explained. “And …

Beyoncé admits that she wasn’t always a fashionable lady.
“Growing up, I was a tomboy,” she told InStyle magazine in 2008. “I refused to carry a purse and wouldn’t wear a dress. That was the eighties …

Ladies and gentlemen, it may soon be time to take notes, class is in session. Music mogul, businessman and entrepreneur, Sean “Diddy” Combs has announced plans of starting a business school in New York, preferably …

Beyoncé and friends came out for her Heat fragrance launch party in NYC last night. Loving that fiery dress on her.

Usher and BeyonceSolange looked cute in a red and black animal print dress as she …

While Diddy is clearly one of the pioneers of urban fashion, his own personal style is usually quite formal and show stopping.
He has taken traditional suits and tuxedos to new heights, adding his own flashy …

B.E.T. Honors 2010 was quite a show to remember. Join us as we highlight the style of such celebrities as: Diddy, Queen Latifah, Mary J. Blige, Whitney Houston and many more.

Take a look at the picture above that was taken during the Grammy’s. At first glance a suited up Jay Z is enjoying a performance at the Grammy’s while Keri Hilson has her arms up …

B.O.B a.k.a Bobby Ray just released a mixtape yesterday with DJ Drama and DJ Sense and it’s an incredible piece of work. B.O.B hails from Atlanta and is currently signed under Grand Hustle, T.I.‘s record …

The COMPASS trade show features the cream of crop when it comes to footwear.
In its fourth season now, the show was launched  by BPMW – the same fashion agency who brings us the fresh (capsule) …

Cosmetics brand Uslu Airlines helped Reebok design this women’s Retro Pop Mid.
I’m scratching my head as to how this collaboration was initiated, but the end result is this disco ball of a sneaker, with all …

Everyone from Kanye West to Barbara Streisand and Vince Vaughn came through to record a remake of the 1985 charity single, “We Are The World”.
Supposedly Michael Jackson‘s children Prince and Paris were involved in the …

Although Halle Berry‘s down time looks are usually super laid back and effortless, it’s no joke when this Oscar winning actress cleans up for the red carpet.
With a smoking body and beautiful face, she is …

Beyoncé couldn’t have picked a better time to launch her debut fragrance, Heat.
The multi-talented star just appeared on 60 Minutes Sunday, and broke a record on the same day taking home six Grammys – which …

What is up with Ne-Yo‘s casual gear that just doesn’t seem to sit right?
We have already featured him in a recent “Hate It Or Love It” post, when he was spotted in NYC wearing this …

Pictured below, my friends, is Kanye West‘s latest rant.
He is obviously fighting back at criticism on his (and girlfriend Amber Rose‘s) recent outlandish Fashion Week outfits – including the extravagant furs.

Kanye apparently deleted it soon …

During a four hour long show, most of the Rap, Hip-Hop, and R&B categories were not shown on air. They were instead given the award off camera.