G-SHOCK is a watch brand that has truly stood the test of time – no pun intended!
Launched under Casio in 1983, the shock resistant watches “shattered the notion that a watch is a fragile piece …

Superbowl XLIV was a success from every standpoint: sentimental favorites the New Orleans Saints won, tallied TV ratings show the game may have surpassed the 1983 M*A*S*H finale as the most watched TV program ever, …

G-Shock has once again created a his and hers pair of watches in celebration of Valentine’s Day.
The “Precious White” collection comes with a patent finish and LCDs in hot pink.
For him – the GLS5500P-7 G-Lide …

RuPaul was out looking rather sickly at the Borders in Columbus Circle, NYC, promoting his new book Workin’ It: RuPaul’s Guide to Life, Liberty, and the Pursuit of Style.
The famed drag queen, model, actor …

While First Lady Michelle Obama has rocked memorable looks, some argue that a true fashion icon is one who creates a “signature” style – like former First Lady Jackie O did, with her large sunglasses …

These body-painted models celebrated the Super Bowl at the Playboy mansion last night.  For those living under a rock, the New Orleans Saints won their first NFL title by beating the Indianapolis Colts 31-17.
Yung Berg …

Looks like actor and recording artist Drake is quenching his thirst and his bank account, too. He recently landed an endorsement deal with Sprite.

Gilbert Arenas of the Washington Wizards voluntarily met with federal prosecutors at the United States Attorney’s Office for the District of Columbia and detectives of the Metropolitan Police Department last week  to explain the circumstances …

                  
Only one of them will get a Super Bowl ring. There is one thing, however, that Reggie Bush and Reggie Wayne will both have this week.
Milk.
Bush and Wayne are their respective teams’ representatives in …

While Malcolm X is remembered for his fight for the rights of African Americans, he was also a trend setter then and now when it comes to fashion.
Before he became an idolized historical figure, Malcolm …

Super Bowl XLIV will feature the New Orleans Saints and the Indianapolis Colts. Kick-off time is at approximately 6:30 and hopefully we’ll be tuned in to two offensive powers going at it. While Boss Lady …

Grace Jones was a triple threat in her heyday – a model, actress and singer.
Born in Spanish Town, Jamaica, she modeled in New York and Paris during the 70s, and soon after began her singing …

Check out our new smoking hot Fresh Faces Of Spring 2010!
A big congrats goes out to Allen Gates from Missouri, and Kristine Mirelle from New Mexico.
Kristine Mirelle
Allen Gates
See their full video entries by clicking HERE.
Thank …

UPDATE: The winner of this Friday Freebie is Jimi Washington.
Congratulations!
Thank you to all who entered, and stay tuned for more Friday Freebies to come!
Zoo York, in association with RA Records, SMC Recordings, TVE and Cornerstone …

Boss Lady is in Miami this week covering Superbowl festivities and part of the trip saw her take the Gatorade Sports Performance Challenge with Dallas Cowboys wide receiver Miles Austin.
The Gatorade Performance Lab is a …

Check out Gourmet‘s spring 2010 preview, featuring the Quattro B, Dicinove, Nove L, Cinque Epi, and the UNDFTD Quattro.
The collection has already started hitting retailers, with the UNDFTD Quattro set to hit Undefeated stores on …

Nicki Minaj was spotted with this very enthusiastic expression, as she left the Ed Sullivan Theater in NYC. See below for more stars out and about:

Kimora Lee is pictured here promoting her new “Kouture …

Andre Benjamin, aka “Andre 3000″, brought new exciting flavor to the hip hop world.
The rapper, actor and clothing designer is known for rocking outlandish outfits consisting of fedora hats, high waisted pants complete with suspenders, …

Many celebrities are flocking to South Beach to engage in the plethora of activates before Super Bowl  XLIV where the New Orleans Saints will take on the Indianapolis Colts this Sunday.

The highly anticipated Spring ‘10 season from Clipse-backed Play Cloths drops tonight! The latest line-up includes new logo tees, scarves, woven shirts, fleece and jackets and as per every other season, polos.