With no marketing or sales gimmicks, COOGI is possibly the hottest brand on the streets.
Here’s a selection of their brand new summer gear for the ladies and the fellas:

Luxe Fitted Cap by COOGI

If Luxe Could …

Hot Rod
The self-confessed “one with all the swag” in G Unit, Hot Rod, is gearing up for a very (what else?) hot summer.
Building off the strength of his debut single, “I Like To F**k” (a …

“Go back in the day/British Knights and gold chains…”
Missy Elliott featuring Jay-Z and Tweet, “Back In The Day”.
British Knights were first released in America in 1986.The shoes were recognizable by their chunky sole design, large …

“Jr. Ray’s” (Dr. Jays) store in Grand Theft Auto 4
We’re kinda feeling ourselves today (*pause*) – we just noticed the Dr. Jays store is featured in the new Grand Theft Auto 4 game.
Because of copyright …

DMX and wife Tashera Simmons
Pictured above is DMX and his (now possibly ex) wife Tashera back in the day rocking two of the hottest brands of the late 90′s, Ecko and Phat Farm.
The popularity of …

Meagan Good
Gorgeous actress Meagan Good attended Maxim‘s Hot 100 party last night in Los Angeles rocking super-cute, high-waisted denim shorts.
To achieve a similar look, we have the following available:

Egypt Corset Shorts by Akademiks

High Waist Shorty …

Trina
Add Trina to the list of rappers with a clothing line.
Focusing on denim (an obvious choice), Trina’s new Pink Diamond Couture brand jeans are emblazoned with her signature logo on the back pockets, with features …

Apple Bottoms
According to trade publication Women’s Wear Daily, Apple Bottoms ranked a very decent fifth in the 10 most searched for denim brands online last month (behind Diesel, Guess, True Religion and Rock & Republic).
How …

In this month’s InStyle magazine (circulation 1.8 million), Akademiks was named as one of Oscar winner Jennifer Hudson’s guilty pleasures.
“They’re so cute and comfortable,” Hudson says of her Akademiks jeans. “And they’re long enough for …

Fellas if you’re on a tight budget but still checking for some flashy jewelry, these new accessories are for you:

Ghetto Blaster Pendant by Hip Hop Warehouse

Kamikaze CZ Waffle Earrings by Hip Hop Warehouse

Cerulean CZ Watch …

Sex and the City: The Movie stars Kristin Davis, Sarah Jessica Parker, Cynthia Nixon and Kim Cattrall

Kanye West

Kanye Shutter Shades by Hip-Hop Wholesale

Today’s the last day to enter our Baby Phat contest.
Prizes up for grabs include tickets to an upcoming Baby Phat fashion show, complete Baby Phat outfits (including hook-up, bag, shoes and accessories) and surprise gift …

Karl Kani and DrJays.com’s Boss Lady
Boss Lady had the pleasure of sitting down with hip-hop fashion pioneer Karl Kani recently in the DrJays.com offices.
During the interview, the extremely down to earth style icon discusses making …

Nas
Nas has decided not to call his anticipated upcoming album N***er and will leave it untitled.
“It’s important to me that this album gets to the fans,” Nas told AllHipHop.com in a statement.
“It’s been a long …

Apple Bottoms started out as a denim brand catering to shapely women. Now five years since its inception, it’s a fully-fledged contemporary line.
The brand’s latest triumph is very sexy swimwear for the summer:

One Piece Side …

Bun B’s ll Trill

We have a diverse range of independent brands in our Buyer’s Picks section.
Here’s a selection of our most popular men’s shirts now available:

Mandela Tee by Jamhuri Wear

I Africa NY Tee by Jamhuri Wear

Stewie’s In The …

Lil Wayne, Mary J. Blige and Nelly at the BET Awards nominees announcement
Here’s a complete list of nominees and categories for the upcoming 2008 BET Awards:

Best Female           R&B Best Male            R&B Best …

Young Steff and Tiffany Evans
It’s that time again!
The DrJays.com team spent the past two days shooting our second annual Summer Sensations campaign.
Thanks to the hard work of our dedicated crew, we assembled an amazing group …