Floyd Mayweather stars in Iron Ring
For the first time in what seems like years, BET are launching an original series.
Iron Ring, a 13-episode half-hour weekly series showcasing mixed martial arts (the fastest-growing new sports format …

Diddy
The marketing genius of Diddy strikes again.
Paying tribute to the infamous episode of Making The Band where Diddy scolds group member Robert for displaying “bitch ass-ness”, there’s now a Sean John t-shirt featuring Diddy’s words.
Diddy …

Fat Joe’s The Elephant In The Room
There’s a number of big rap albums being released tomorrow – which one(s) will you cop?

We were so surprised when one of the winners of our Fresh Faces of Spring model search contest, Brianna Woolridge, told us she had made a video for school called “Dream Come True”, documenting …

We know this ad campaign poster featuring Lil Wayne staying “strapped” has been all over the Net this week, but we’re posting it today ’cause, well, it’s hilarious.
Have a great weekend everyone!

Attention all fitness aficionados!
miCoach, a mobile phone that doubles as a real-time interactive training system collecting personal data to create training plans based on fitness levels and goals, is a new collaboration between Adidas and …

In a mainstream marketing effort, Akademiks is sponsoring the “Perez Hilton Presents South By Southwest” showcase in Austin, Texas, where nine indie bands will perform with a surprise performance from a major hip-hop star.
Akademiks will …

On the eve of their 10-year anniversary, LRG has announced plans to launch a children’s line.
The Parigi Group, a respected name in the children’s fashion apparel market, has acquired the license (they also produce Enyce, …

Boss Lady hit New York Fashion Week last month and one of the highlights was the Baby Phat/KLS by Kimora Lee Simmons show.
Check our backstage coverage, including a quick interview with Kimora herself plus runway …

Beyoncé in Dreamgirls
Beyoncé is set to star in a new thriller called Obsessed.
Filming this summer, Obsessed is the story of an asset manager (played by This Christmas‘ Idris Elba) who has a beautiful wife (Beyoncé) …

Vasucci Silk Button-Down by COOGI

Kimora Lee Simmons’ Barbie doll
Remember how Kimora Lee Simmons debuted her very own Barbie doll during the first season of her reality show, Life In The Fab Lane?
Did you or anyone you know buy one?

DrJays.com’s Boss Lady had the chance to catch up with the creators of Pastry Shoes, Vanessa and Angela Simmons, at the recent MAGIC fashion tradeshow in Las Vegas.
The girls talk about the excitement of …

Crocs shoes
Fabolous and rock band OneRepublic are endorsing Crocs shoes.
In support of their new relationship, both acts are embarking on the Crocs Next Step Campus Tour.
It’s a nationwide college tour, with dates below:
04/10 Miami, FL …

Lil Jon
Rapper/producer Lil Jon is set to launch a clothing line – BME Click Clothing (it says the site is “coming soon”).
The news comes after reports of another new business venture from the Atlanta-based entertainer, …

Last month DrJays.com’s Boss Lady hit the red carpet for BET’s annual fashion extravaganza Rip The Runway.
Check out the major love all the fabulously stylish celebs show DrJays.com!
Be sure to tune into Rip The Runway, …

When Diddy makes a comeback, he definitely does it right. When he announced his return to the catwalk, the fashion crowd waited in anticipation.
Check out our exclusive footage of Diddy’s runway show for Sean John‘s …

Shop Lacoste on DrJays.com
Lacoste is one of those rare brands that has retained its cool factor over the years; here’s a report on some in-family squabbling.
According to Women’s Wear Daily, the descendants of French tennis …

In addition to the eating disorders of anorexia and bulimia comes a new term: drunkorexia.
A drunkorexic, as described by The New York Times, is someone who self-imposes starvation or bingeing and purging with alcohol abuse.
It’s …

Common
This weekend Common attended a Bank of America “Keep The Change” event held in his hometown of Chicago.
The rapper, born Lonnie Rashid Lynn Jr, is one of today’s most fashion-forward rappers, known for possessing a …