Behind the scenes at Southpole’s Spring/Summer 09 shoot
October 27, 2008 – 11:28 am | 9 Comments

The Live team went behind the scenes at Southpole’s Spring/Summer 09 photo shoot held at Coney Island, New York City.
Both Juniors and Plus Size shoots took place; check out the behind the scenes footage!

Monday Fun: TI’s live show at MAGIC
October 27, 2008 – 11:09 am | 6 Comments

T.I. performed a hot medley of his hits at the MAGIC fashion tradeshow to promote his upcoming AKOO clothing line.
AKOO is available on very soon; in the meantime check out the show and enjoy!

Brand Alert: Greedy Geniu$ Brand Alert: Greedy Geniu$
October 26, 2008 – 7:24 pm | 16 Comments

We have a whole new range of Greedy Geniu$ sneakers now available on the site.
Leading the charge is the Bun-B Vader:

The Bun-B Vader by Greedy Geniu$
And check out the rest of the collection:

The G-Town by …

Are you excited to see Notorious?
October 24, 2008 – 11:01 am | 22 Comments

Here’s the full-length trailer for Notorious, the upcoming biopic focused on much-loved rapper Christopher “Notorious B.I.G” Wallace.
Check it out and let us know if you’re looking forward to the film?
The cast, including Jamal “Gravy” Woodard …

Celebrity Style: Jay-Z Celebrity Style: Jay-Z
October 23, 2008 – 6:22 pm | 20 Comments

Rocawear mogul Jay-Z stepped out in New York City last night to attend Diddy‘s party celebrating his L’uomo Vogue magazine cover.

Jay was looking casually fine in a white t-shirt, checkered shirt, black hoodie and black …

Gino Green Global step it up for fall Gino Green Global step it up for fall
October 22, 2008 – 1:47 pm | 13 Comments

Elegant Tee by Gino Green Global

Big G Tee by Gino Green Global

Get Lo Polo by Gino Green Global

Big G Denim Jeans by Gino Green Global
Gino Green Global is a name synonymous with the streets, and …

Hate It Or Love It: Kanye West Hate It Or Love It: Kanye West
October 22, 2008 – 1:28 pm | 26 Comments

Kanye West’s new promo shot for his upcoming album 808′s & Heartbreak
This promotional photo of Kanye West has been doing the Internet rounds and we have to ask our community what you all think …

Diddy buys Enyce Diddy buys Enyce
October 22, 2008 – 1:13 pm | 19 Comments

In a strategic move designed to potentially give him presence in the price-point market, Diddy has announced his purchase of Enyce.
The Sean John king allegedly bought the brand for $20 million from Liz Claiborne, Inc. …

Brand Alert: Money Clothing Brand Alert: Money Clothing
October 21, 2008 – 11:01 am | 20 Comments

Daymon Green, Brand Manager, Money Clothing
The long-awaited arrival of Money Clothing on is finally here.
Money was started by Nick Cordell and Melvyn DeVilliers in 2003. They were joined by Japanese designer Takashi ‘Maru’ Marujo …

Behind the scenes at Members Only Behind the scenes at Members Only
October 20, 2008 – 2:10 pm | 3 Comments

Boss Lady with Kelli Delaney, Creative Director/Head Designer of Members Only
Members Only is the hottest ladies brand out right now, with everyone from Rihanna to Ashanti to Mariah Carey constantly seen in their jackets and …

Product Review: Beats by Dr. Dre Product Review: Beats by Dr. Dre
October 20, 2008 – 9:37 am | 20 Comments

Beats by Dr. Dre
They’re the most advanced headphones ever developed and have been seen on everyone from The Game to LeBron James to Ludacris, who wears them prominently in his new video, “Undisputed”.

Dr. Dre with …

Hate It or Love It: Soulja Boy Tell ‘Em Hate It or Love It: Soulja Boy Tell ‘Em
October 20, 2008 – 8:56 am | 40 Comments

Soulja Boy Tell ‘Em hit the red carpet at this weekend’s BET Hip-Hop Awards rocking a blindingly colorful outfit as always:

Soulja Boy Tell ‘Em
With a matching red fitted and button-up shirt, Soulja Boy’s standout item …

Exclusive interview with Roccett Exclusive interview with Roccett
October 17, 2008 – 10:55 am | 3 Comments

Roccett with Boss Lady
Over at MAGIC in Las Vegas, Boss Lady caught up with our Summer Sensations 2008 star Roccett.
The Carson, CA native, who’s signed to Young Jeezy‘s Corporate Thugz Entertainment label, gives us an …

New Obama tees in for the ladies New Obama tees in for the ladies
October 16, 2008 – 10:13 am | 13 Comments

Here’s a great shipment of Barack Obama supporter tees just for the ladies:

Obama Pound Tee by Headless Horsemen

We Have A Dream Tee by Headless Horsemen

Change We Can Believe tee by Headless Horsemen

Obama Core Democratics tee …

Caption this! Caption this!
October 16, 2008 – 8:56 am | 28 Comments

Rihanna and Jay-Z
Image: The YBF

Limited Edition COOGI cap now available Limited Edition COOGI cap now available
October 15, 2008 – 9:10 am | 26 Comments

Limited Edition Royalty Cap by COOGI ($90)

This just in – a Special Edition hat by COOGI.

Comes in an exclusive collectible Coogi gift box with lurex twisted handles, satin lining, gold foil script logo on …

New Obama tees in New Obama tees in
October 14, 2008 – 12:39 pm | 16 Comments

As the presidential election on November 4 draws closer, we have a new shipment of Barack Obama tees now available:

Change The Game tee by Headless Horsemen

We Have A Dream tee by Headless Horsemen
And our personal …

Would you wear this? Would you wear this?
October 14, 2008 – 9:45 am | 30 Comments

Sweater-Inspired Polo by COOGI

Exclusive: Vanessa and Angela Simmons’ new TV show Exclusive: Vanessa and Angela Simmons’ new TV show
October 13, 2008 – 3:40 pm | 16 Comments

They’ve lived in Run’s House for long enough – now Vanessa and Angela Simmons are moving out on their own.
MTV has just given the popular sisters their own show, Daddy’s Little Girls.
The show will no …

Rocawear launches 9IX
October 13, 2008 – 11:20 am | 9 Comments

“Rule number 99/Stay on her mind…” Jay-Z
Rocawear has just released the video teaser for their upcoming men’s fragrance 9IX (pronounced “99″). The teaser will be used as the brand’s first TV commercial and will also …

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