Pastry debuts summer collection Pastry debuts summer collection
June 2, 2008 – 2:35 pm | 15 Comments

Ladies – check out Pastry‘s hot new summer gear.
From their signature kicks:

Honey Dew Fab Cookie Shelltoe by Pastry

Precious Fab Cookie by Pastry
To cute, casual dresses:

Precious Pastry Sequin Dress by Pastry
Denim for all occasions:

Pastry Shorts by …

Caption this! Caption this!
June 2, 2008 – 11:23 am | 42 Comments

Chris Brown and Rihanna at the 2008 MTV Movie Awards

New Era officially launches t-shirt line New Era officially launches t-shirt line
May 30, 2008 – 3:06 pm | 20 Comments

The highly anticipated launch of New Era Apparel has kicked off with an initial range of men’s t-shirts (with Big & Tall shirts also)

Studio 5950 tee by New Era
New Era, located in Buffalo, New York, …

Celebrity Style: Mario Celebrity Style: Mario
May 30, 2008 – 11:12 am | 21 Comments

Pop/R&B star Mario was spotted hanging out in New York’s West Village this week.
The former Dancing With The Stars contestant was rocking a fresh pair of kicks, premium denim, a red fitted and a matching …

Check out DJPremium.com! Check out DJPremium.com!
May 29, 2008 – 10:35 am | 3 Comments

DJPremium.com (our sister site) is the shopping destination for highly sought-after men’s brands like Christian Audigier, True Religion, Red Monkey and high-end women’s brands including Charlotte Ronson, Frankie B and Miss Sixty.
They’ve just launched a …

Dr. Dre seen in LRG Dr. Dre seen in LRG
May 29, 2008 – 8:48 am | 9 Comments

Dr. Dre was caught vacationing in Hawaii this week with his wife of 12 years, Nicole, son Truth, 11, and daughter Truly, seven.
He’s rumored to be recording parts of the long-awaited Detox album on the …

RIP: Seven7 Jeans designer tragedy RIP: Seven7 Jeans designer tragedy
May 29, 2008 – 8:35 am | 12 Comments

Our deepest condolences go out to the Seven7 Jeans team who rare coping with the deaths of two young designers.
Lisa Santee and Miguel Rocha, both 25, were struck down and killed by a hit and …

Baby Phat contest winners Baby Phat contest winners
May 28, 2008 – 4:27 pm | 5 Comments

Off The Shoulder Tunic by Baby Phat
Congratulations to the winners of our Baby Phat contest.
1st Prize – Two tickets to an upcoming Baby Phat fashion show, plus a full head to toe outfit:
Shaniqua Cooley
Bronx, NY
2nd …

Ed Hardy’s Christian Audigier parties with Michael Jackson Ed Hardy’s Christian Audigier parties with Michael Jackson
May 28, 2008 – 11:33 am | 24 Comments

Michael Jackson and Christian Audigier
Michael Jackson reared his head at Ed Hardy creator/designer Christian Audigier‘s 50th birthday celebrations over the weekend in Los Angeles.
Here’s a couple more interesting pics:

Speaking of Ed Hardy, here’s a selection …

Jay-Z: The Dynasty Continues Jay-Z: The Dynasty Continues
May 28, 2008 – 9:28 am | 6 Comments

Jay-Z
Corporate Takeover, a website focused on the business endeavors of hip-hop’s biggest stars, currently has a big feature on Jay-Z, documenting his major power moves from creating Rocafella Records to his current $150 million deal …

DrJays.com Debate: LL Cool J DrJays.com Debate: LL Cool J
May 27, 2008 – 2:25 pm | 17 Comments

LL Cool J
It was announced today that LL Cool J is launching a new clothing line to be sold exclusively in Sears, called (what else?) LL Cool J for Sears.
It’s a collection of casual gear …

Last chance to style Day 26! Last chance to style Day 26!
May 27, 2008 – 10:30 am | No Comment

This week is your last chance to win the opportunity to style Bad Boy Records’ R&B group Day 26 for an upcoming special event.
We’ve received thousands of entries so far; for your chance to win, …

Fresh new COOGI gear now available Fresh new COOGI gear now available
May 27, 2008 – 10:21 am | 52 Comments

With no marketing or sales gimmicks, COOGI is possibly the hottest brand on the streets.
Here’s a selection of their brand new summer gear for the ladies and the fellas:

Luxe Fitted Cap by COOGI

If Luxe Could …

Exclusive interview with Hot Rod Exclusive interview with Hot Rod
May 23, 2008 – 9:27 am | 9 Comments

Hot Rod
The self-confessed “one with all the swag” in G Unit, Hot Rod, is gearing up for a very (what else?) hot summer.
Building off the strength of his debut single, “I Like To F**k” (a …

Update: Win a pair of British Knights! Update: Win a pair of British Knights!
May 23, 2008 – 8:58 am | 18 Comments

“Go back in the day/British Knights and gold chains…”
Missy Elliott featuring Jay-Z and Tweet, “Back In The Day”.
British Knights were first released in America in 1986.The shoes were recognizable by their chunky sole design, large …

DrJays featured in Grand Theft Auto 4 DrJays featured in Grand Theft Auto 4
May 22, 2008 – 2:02 pm | 15 Comments

“Jr. Ray’s” (Dr. Jays) store in Grand Theft Auto 4
We’re kinda feeling ourselves today (*pause*) – we just noticed the Dr. Jays store is featured in the new Grand Theft Auto 4 game.
Because of copyright …

When does a brand stop being cool? When does a brand stop being cool?
May 22, 2008 – 11:08 am | 42 Comments

DMX and wife Tashera Simmons
Pictured above is DMX and his (now possibly ex) wife Tashera back in the day rocking two of the hottest brands of the late 90′s, Ecko and Phat Farm.
The popularity of …

Celebrity Style: Meagan Good Celebrity Style: Meagan Good
May 22, 2008 – 10:44 am | 15 Comments

Meagan Good
Gorgeous actress Meagan Good attended Maxim‘s Hot 100 party last night in Los Angeles rocking super-cute, high-waisted denim shorts.
To achieve a similar look, we have the following available:

Egypt Corset Shorts by Akademiks

High Waist Shorty …

Trina debuts Pink Diamond Couture line Trina debuts Pink Diamond Couture line
May 22, 2008 – 10:13 am | 10 Comments

Trina
Add Trina to the list of rappers with a clothing line.
Focusing on denim (an obvious choice), Trina’s new Pink Diamond Couture brand jeans are emblazoned with her signature logo on the back pockets, with features …

Hate It or Love It: Apple Bottoms Hate It or Love It: Apple Bottoms
May 22, 2008 – 9:52 am | 6 Comments

Apple Bottoms
According to trade publication Women’s Wear Daily, Apple Bottoms ranked a very decent fifth in the 10 most searched for denim brands online last month (behind Diesel, Guess, True Religion and Rock & Republic).
How …

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