Hmmmmmm…So we’re a little confused about exactly what Under Armour is going for here. On the one hand, Under Armour as a company isn’t exactly known for its stylish designs. Their sneaks are more or …

Last night in Las Vegas Swizz Beatz and his Reebok Classics collective threw a concert for over 500 MAGIC and PROJECT trade show attendees at the Moorea Beach Club at the Mandalay Bay Hotel.
With Funkmaster …

Remember when Under Armour just made sweat-wicking shirts and spandex shorts?
Of course you do. Because for a long time, that’s all Under Armour did. They made clothing that became popular amongst guys who wanted to …

The only thing hotter in Hollywood then getting knocked up, is flaunting a sizzling post-baby body merely weeks after giving birth.
Enter 41-year-old diva extraordinaire Mariah Carey who hit the beach for some sun, surf and …

Reebok Classics and Swizz Beatz hosted a launch party at Espace in New York City last night, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial. …

In case you’ve been hiding out with Bin Laden for the last 10 years, you’ve no doubt heard that Swizz Beatz is teaming up with Reebok to release his own version of the sneaker company’s …

The cat’s out the bag! Thanks to my boy Swizz Beatz, it’s time to let the world know that Reebok has selected me as one of five women from around the world to represent their …

“My intentions with everything I do is to make history,” says Swizz Beatz. “I tell people all the time that when I do thing it’s to make history. Yeah, a check could follow and yeah, …

When you hear the name Swizz Beatz you think New Yorker, South Bronx representative, artist, student and hip-hop kingpin. Yesterday the gifted producer/artist filmed the video for “Go NY Go,” a remake of the New …

Swizz Beatz was snapped arriving today at a closed set of a new Reebok campaign shoot at a massive warehouse in Los Angeles.
Sporting a zippered leather jacket and shades, Swizz also wore a black-on-black leather/patent/mesh …

The sneaker popularized by Michael Chang and the Reebok tennis clique back in the late 80s has seen an enumerable amount of iterations. From TV-themed special makeups, limited-edition colorways, the Court Victory Pump silhouette is …

Reebok is bringing forth a new era for the sneaker brand and who better to push the company into the future than Swizz Beatz?
At a private presser event in Las Vegas during the MAGIC fashion …

Packer Shoes of New Jersey pays homage to tennis great Michael Chang through a tribute collection of the Reebok Court Victory Pump. For those not versed in the fine sport of tennis, or those too …

TRON: Legacy debuted yesterday in all of its 3D glory. Promotional merchandise and apparel tied-in to movies is no novelty and Reebok fitted their Insta Pump Fury with Tron detailing. These black and teal kicks …

Producer/ rapper Swizz Beatz has just unveiled the “Grape Juice” version of his Reebok sneakers. A few weeks ago he revealed the first images of the shoe. It looks like he’s got a few different …

Flo Rida realized after only a few short years in the music biz that crafting crossover pop songs was his lane, and a very lucrative one at that. Hits like “Low,” “Right Round” and “Sugar” …

Luxury department store Lane Crawford has teamed up with athletic company Reebok to customize their popular “Insta Pump Fury” sneaker. The new collaboration kick is inspired by Hong Kong’s night sky. It’s a very decorative …

DJ Vlad recently caught up with Swizz Beatz to discuss his recent collaboration with Reebok.
“I just got excited and wanted to show the world that the sneaker is one of the babies, but it’s definitely …

DrJays.com Live and Reebok are teaming up to give you a chance to win one of FIVE pairs of women’s Reebok Freestyle Easy Tone sneakers.
Leave a comment on this post explaining to us how you …

Kanye West has GOOD Fridays, Swizz Beatz has Monster Mondays. Kanye West has his own Nikes (Air Yeezys), and Swizz Beatz will betting his own Reeboks. Not many details on this collaboration besides them …