It’s pretty well known that Rick Ross loves Air Jordans. He didn’t do it as much at the start of his career. But in the last year or so, he’s sent out pictures of his …

Reebok is celebrating its new “Icon” footwear collection with a new campaign featuring Rick Ross, Tyga and Mike Posner.
Working alongside a number of recording artists from around the globe, the campaign tells the story of …

Last night in New York City, MMG’s quiet storm Stalley hosted an intimate preview of his new mixtape, Savage Journey To The American Dream.
Held at the Beats By Dre store, the event was attended by …

After signing to Rick Ross‘s Maybach Music, being named “Most Street” and one of the top Freshman of 2011 by XXL and having his single “Ima Boss” become a club anthem, it’s safe to say …

Last week, Rick Ross posted a photo of him holding a pair of the new Air Jordan X “Chicago” retro sneakers. And we were insanely jealous! Okay, okay, we wouldn’t take it that far—honestly, we …

It must be freakin’ awesome to be a rich and famous rapper. Seriously. Everyone knows all of the words to your songs. They recognize you when you walk down the street. You get into exclusive …

Diddy hosted his “CIROC The New Year” party to usher in 2012 at a private Miami estate over the weekend, with guests including Rihanna, Gayle King, NeNe Leakes, Ne-Yo, Rick Ross, DJ Khaled and more.
A …

The Reebok Classics team are capping off a stellar year with videos highlighting the “new classic” wave of artists, including 2011′s breakout star Meek Mill.
After being signed to Rick Ross‘s Maybach Music label, being named …

No rapper is hotter in the streets than Meek Mill right now, so who better for Swizz Beatz to add to his reinvigorated Reebok Classics all-star team?
After taping the special “Reebok Back” promo and the …

When Rick Ross suffered two mystery seizures last month, it appeared his fans took it more serious than the rapper himself.
On the “I’m A Boss (Remix),” Ross was flippant about the episode: “Had a couple …

OK, as we all know Drake doesn’t really rap much. I mean, I’m not upset with it or anything but the simple fact of the matter is Drake is some type of R&B, alternative rapper. …

The MTV2 Sucker Free Awards were filmed over the weekend in Miami and while the night honored the best in hip-hop for the year, it’s clear Young Money/Cash Money showed out heavy in their adopted …

The world’s largest touring sneaker hip-hop lifestyle exhibition, Sneaker Pimps hit New York City over the weekend with performances from Waka Flocka Flame, Nyemiah (featuring Jim Jones), Kendrick Lamar and more.
Thousands of people crammed …

Sneaker Pimps is the world’s largest touring sneaker hip-hop lifestyle exhibition and this Friday’s show in New York City is shaping up to be the biggest yet.
Founded by Peter Fahey in Sydney back in …

The BET Hip Hop Awards has become known for one thing and one thing only: The Cypher. It’s not about the awards given out (seriously, who remembers who won Best Hip Hop Album? Right…) or …

Fresh of his most nationwide tour, Lil Wayne has filmed a “public service announcement” inspired by the loss of Apple visionary Steve Jobs.
Weezy break down Jobs’s legacy (“I don’t know a person who hasn’t been …

Down in Atlanta this past weekend, LL Cool J, Rick Ross, El DeBarge, Meek Mill, Pill, Stalley, Diamond, Drumma Boy, DJ Prostyle, DJ Drama, Memphitz, Key Swag and Da Brat spoke hip-hop fashion, …

The BET Hip Hop Awards 2011 taped yesterday in Atlanta and while the pre-parties and after-parties were definitely crunk, the actual award show was pretty smooth and drama-free.
Young Money’s heavy hitters (Lil Wayne, Nicki Minaj, …

The place to be after last night’s BET Hip-Hop Awards taping was Compound nightclub, where Diddy and T.I. threw a joint party to celebrate the festivities.
With big names like Busta Rhymes, Nelly, French Montana, Rick …

The 2011 BET Hip Hop Awards are taping tonight in Atlanta and in addition to the already strong line-up, we’re hearing whispers of some great musical surprises for the show.
With Mike Epps hosting the event once …