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Introducing Natalia & Kevon: Our Fresh Faces Of Spring 2011 Winners
March 3, 2011 – 10:58 am | No Comment
Introducing Natalia & Kevon: Our Fresh Faces Of Spring 2011 Winners

Things are buzzing around DrJays.com. Our annual Fresh Faces of Spring campaign was photographed this week in a spacious studio in Downtown San Diego where the contest winners—Natalia Portillo and Kevon Mason—arrived with huge smiles …

Trey Songz & More Tell Us What’s Fresh For 2011
February 3, 2011 – 10:28 am | 2 Comments
Trey Songz & More Tell Us What’s Fresh For 2011

What better way to get the rundown on what’s good for 2011 than by asking a few industry insiders? Throw in the always dapper R&B star, Trey Songz, and we have some great input you …

Button-down Shirts For The Urban Gentleman
December 24, 2010 – 10:37 am | 2 Comments
Button-down Shirts For The Urban Gentleman

Who says button-downs need to be formal? You can add some class to a pair of jeans and sneakers by throwing on one of these easy-to-wear shirts, handpicked by DrJays.com buyers:
Hank Long Sleeve Pieced Button …

Feeling Gray? Get A Sweater To Match
December 23, 2010 – 9:59 am | No Comment
Feeling Gray? Get A Sweater To Match

Gray is one of the most prominent shades of the season. Our DrJays.com buyers have picked out the latest in sweaters and hoodies to keep you cozy throughout winter, from brands like LRG, Rocawear and …

Rocawear Meets Charlie Brown And The Rest Of The Peanuts
December 4, 2010 – 1:45 pm | No Comment
Rocawear Meets Charlie Brown And The Rest Of The Peanuts

Jay-Z‘s Rocawear clothing line is doing some pretty big things heading into 2011. In celebration of the 60th anniversary of the Peanuts comic, the brands recently teamed up to release limited edition t-shirts featuring Charlie …

Assist Your Swag With The Best Accessories
November 20, 2010 – 9:59 am | 3 Comments
Assist Your Swag With The Best Accessories

Appearance is everything and fashion is no joke. Don’t you want to look your best? With new sneakers and shoes, sweaters and coats dropping every other day, your options are endless. There’s no reason you …

Jay-Z Visits The Daily Show With Jon Stewart
November 18, 2010 – 9:43 am | No Comment
Jay-Z Visits <i> The Daily Show With Jon Stewart</i>

Jay-Z‘s been on a serious promotional run for his wildly popular new book Decoded and last night he stopped by Jon Stewart‘s The Daily Show.
If you’ve managed to catch any of Jay’s interviews, you’ve seen him …

EXCLUSIVE: Rocawear, Artful Dodger & More Debut Spring 2011 Collections
October 21, 2010 – 9:11 am | 5 Comments
EXCLUSIVE: Rocawear, Artful Dodger & More Debut Spring 2011 Collections

Iconix—the company who houses brands like Rocawear, Artful Dodger, Candie’s and Zoo York, previewed their spring 2011 collections yesterday.
The highlight in menswear is undoubtedly Artful Dodger, whose vibrant designs are inspired by the film Fear …

Melanie Fiona Sends New Message To Fans
October 7, 2010 – 9:21 am | One Comment
Melanie Fiona Sends New Message To Fans

Fresh from her Rocawear campaign, Grammy-nominated Melanie Fiona sent out a blast this week to her fans giving them an update on current projects, announcing upcoming music and more.
Wussup world! Just sending a special message …

Jay-Z & Beyoncé Make Guinness Book of World Records
September 21, 2010 – 9:40 am | One Comment
Jay-Z & Beyoncé Make Guinness Book of World Records

Sure, you must be aware that Beyoncé and Jay-Z are continuously styling on you and any relationship you have ever been in, but the sweet folks over at Guinness have decided to rub it in …

Hate It Or Love It: Omarion’s Flashy Fashion Week Style
September 16, 2010 – 6:37 pm | 5 Comments
Hate It Or Love It: Omarion’s Flashy Fashion Week Style

I happened to catch the above ensemble on Omarion in person yesterday, at the star-studded GQ magazine x Rocawear x Hennessey party.
I dug up a couple more of his New York Fashion week outfits, and …

Jay-Z, Kanye West & More Toast Trey Songz And Melanie Fiona’s Rocawear Campaign
September 16, 2010 – 5:04 pm | No Comment
Jay-Z, Kanye West & More Toast Trey Songz And Melanie Fiona’s Rocawear Campaign

Celebrations for Trey Songz and Melanie Fiona‘s first official fashion campaign for Rocawear reached a peak last night in New York City. The artists were toasted at a glittering event sponsored by Hennessy Black and …

The Scoop: Why Trey Songz & Melanie Fiona Were Chosen For Rocawear’s Latest Campaign
September 10, 2010 – 10:34 am | 5 Comments
The Scoop: Why Trey Songz & Melanie Fiona Were Chosen For Rocawear’s Latest Campaign

During the MAGIC fashion show last month, I grabbed Jameel Spencer (Chief Marketing Officer for Rocawear) to get the scoop on the brand’s sexy new Fall/Winter campaign starring Trey Songz and Melanie Fiona.
Jameel reflects on …

The Colors & Prints You Need For Fall 2010
August 19, 2010 – 11:52 am | 2 Comments
The Colors & Prints You Need For Fall 2010

Apologies in advance for reminding you—but summer’s on it’s way out. Of course, as the warm weather leaves many of us, we at least get the pleasure of shopping for brand new fall fashions. Time …

Trey Songz, Beyoncé & Melanie Fiona In Hot New Campaigns
August 10, 2010 – 11:34 am | 3 Comments
Trey Songz, Beyoncé & Melanie Fiona In Hot New Campaigns

Rocawear was being secretive on who the “NEXT” faces of the brand are…
We weren’t lying when we said it would be two of today’s hottest R&B stars, since it’s none other than Trey Songz and …

Trend Alert: Safari Chic
August 2, 2010 – 2:46 pm | 3 Comments
Trend Alert: Safari Chic

Check in with your wild, adventurous side this season with safari-inspired styles. Get the look with the help of earthy tones, camouflage and animal prints—and don’t be afraid to shake up the jungle with some …

Guess Who’s Starring In Rocawear’s New Campaign?
July 14, 2010 – 4:58 pm | 5 Comments
Guess Who’s Starring In Rocawear’s New Campaign?

Rocawear is “on to the next one”…
The brand is set to launch the “NEXT” fall/holiday ad campaign, featuring two of today’s hottest R&B stars.  Can you guess who?
HINT: Both were BET Award Nominees—check out the …

Does Anyone Give A Sh*t About Brands Anymore?
May 12, 2010 – 8:50 am | 7 Comments
Does Anyone Give A Sh*t About Brands Anymore?

If my life was to flash before me like an information superhighway, I imagine it’d go something like this: glowing neon signs would pop up every half-mile or so, screaming words that have resonated with …

And The Rocawear Friday Freebie Winner Is…
May 7, 2010 – 8:01 am | 14 Comments
And The Rocawear Friday Freebie Winner Is…

UPDATE: This week’s Friday Freebie winner is Precise.
Congratulations!
Thank you to all who entered, and stay tuned for more great freebies.
For this week’s Friday Freebie, we are giving one lucky winner this summery size S dress …

MUST WATCH: Rocawear Presents “Everybody’s Haitian”
April 21, 2010 – 5:41 pm | 42 Comments
MUST WATCH: Rocawear Presents “Everybody’s Haitian”

Rocawear Presents: Everybody’s Haitian is a non-partisan public service announcement that premiered today to encourage everyone to contact the agency of their choice to develop a long-term contribution plan towards the rebuilding of Port-au-Prince.
An assembled …

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