Last night we attended the launch of Roc4Life.com, a new content/social networking site brought to you by the good folks at Rocawear.
The venue, Greenhouse (New York’s first “eco-friendly” nightclub) was decked out with huge screens …

Our friends over at Rocawear just sent through some new images for the brand’s spring/summer campaign.
Sexy, casual dresses are on offer for the ladies:

And dark-washed denim that can be coordinated with baby tees:

Lightweight jackets for …

CONGRATULATIONS to “star da el” of Chicago, IL who won this contest – you’ll be receiving your Rocawear prize soon! Thanks to everyone who entered.

We have the following gear from Rocawear Ladies up for grabs …

Roc Climber Boot by Rocawear

Roc Climber Boot by Rocawear

We just launched these fresh new boots from Rocawear on DrJays.com.
With sleek designs, durable soles, and warm faux fur interiors, these boots are perfect for winter weather.
Both …

The winners are:
SoJones
Rick Lexington
b white
WatDatDo
Bones
Congratulations!

To celebrate the launch of Rocawear‘s first fragrance, 9IX, we have five bottles up for grabs!
9IX Rocawear is a fresh, woody, aromatic fragrance with a sexy, modern sensuality.
In partnership with …

“Rule number 99/Stay on her mind…” Jay-Z
Rocawear has just released the video teaser for their upcoming men’s fragrance 9IX (pronounced “99″). The teaser will be used as the brand’s first TV commercial and will also …

Jay-Z stars in the Rocawear fall/holiday 2008 campaign
He wore it throughout his successful “Heart of The City” tour with Mary J. Blige and now Jay-Z is bringing his new Rocawear Premium Collection to the masses.
According …