Rick Ross is no longer running with Reebok. The sneaker company, which hired Rozay last year in an effort to boost their sales, cut ties with him last month after all the hoopla surrounding one …

Alicia Keys is unlocking the secret to her sexy, yet comfy, style.
The R&B singer-turned-designer, who launched her debut Reebok Classic X Alicia Keys Collection in 2011 and later released the “Cargo” and “Reptile” collections in …

Late last week, we told you about how Swizz Beatz was teasing the possible return of a couple pairs of Shaquille O’Neal‘s Reebok sneakers on Twitter. Although he didn’t provide any details about the two …

You know what’s great about Swizz Beatz working so closely with Reebok? He can’t keep pictures of their new releases off his Twitter feed! Ha. Seriously, it seems like every few days he’s putting up …

Alicia Keys gave fans a sneak peek of long-awaited new music from her forthcoming album this afternoon via Twitter.
The upbeat, triumphant song “A New Day” (produced by husband Swizz Beatz) gives fans a glimpse into …

With Swizz Beatz at the creative helm of Reebok Classics, it was a no-brainer to include his “sis,” rapper Eve, in the brand’s new documentary series.
Reebok Classics partnered with Complex to film mini documentaries featuring …

Regaled by the school’s marching band and cheerleading team, Rick Ross made a special appearance at his alma mater Carol City Senior High School in Miami Gardens, FL this week. Accompanied by Swizz Beatz, …

Just when we thought we couldn’t love Alicia Keys anymore than we already do, the R&B songstress gave fans a glimpse into her life with Swizz Beatz and the highs and lows of being a …

With a public auction starting online today, Project CANVAS recently held a shoe auction gala in New York featuring branded shoes customized by renowned celebrities, artists and lifestyle brands.
Designs by Mariah Carey w/Crystal Icing, Cee-Lo …

Keith Haring, one of the masters of New York pop street art whose work has recently experienced a renaissance thanks to contemporary tastemakers like Swizz Beatz, would have celebrated his 54th birthday if he was …

As Creative Director of Reebok Classics, Swizz Beatz isn’t stopping at apparel and kicks inspired by Jean-Michel Basquiat for an artistic twist, indicating other favorites Keith Haring and Andy Warhol will soon be getting the …

Enlisted by good friend Swizz Beatz to be one of Reebok’s new ambassadors, Rick Ross has filmed his debut “It Takes A Lot To Make A Classic” campaign for the brand.
Growing up in the Miami …

Last year, Swizz Beatz made a major move when he agreed to help Reebok relaunch theirKamikaze sneaker line. Despite the fact that Nike has been killing the game for the last few years, Swizzy did some really nice things …

It’s pretty well known that Rick Ross loves Air Jordans. He didn’t do it as much at the start of his career. But in the last year or so, he’s sent out pictures of his …

Reebok is celebrating its new “Icon” footwear collection with a new campaign featuring Rick Ross, Tyga and Mike Posner.
Working alongside a number of recording artists from around the globe, the campaign tells the story of …

Less than 24 hours ago, Kanye West debuted his sophomore Dw collection, named after his late mother Donda West, during Paris Fashion Week. Much like his first collection, the rapper-turned-designer’s collection featured gladiator boots and …

Christian Louboutin has enlisted the musical efforts of his pal Swizz Beatz for Feu, a new cabaret show at the famed Crazy Horse venue in Paris.
Feu (meaning “fire” in French) opens today and features four …

As Creative Director of Reebok Classics, Swizz Beatz made sure he was in the building to support the opening night of legendary hip-hop photographer Jonathan Mannion‘s “CLASSIC” exhibition at Milk Studios, Los Angeles.
The gallery highlights …

This is one award Chris Brown was not hoping to win.
The British Edition of the popular men’s magazine GQ recently named Breezy the “World’s Worst Dressed Man of 2012.” Wow, is it that serious? According …

After signing to Rick Ross‘s Maybach Music, being named “Most Street” and one of the top Freshman of 2011 by XXL and having his single “Ima Boss” become a club anthem, it’s safe to say …