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Basketball Wives LA Star Draya Michele Models Rocawear’s Fall/Holiday 2013 Collection
September 20, 2013 – 12:52 pm | No Comment
<i>Basketball Wives LA</i> Star Draya Michele Models Rocawear’s Fall/Holiday 2013 Collection

When Rocwear went in search of a fine ass girl to be the face of their Fall/Holiday 2013 collection, they knew exactly who to call.
Basketball Wives LA star Draya Michele took a break from modeling her …

Get The Look: Casual Street!
February 5, 2013 – 8:37 am | No Comment
Get The Look: Casual Street!

Casual street! Get the look!
1. Chicago Bulls NBA Snapback Hat by Mitchell & Ness
2. Aviation Swarovski Crystals Watch by G-Shock
3. Nike Air Max Correlate Sneakers
4. Basic Varsity Jacket
5. Fresh To Death Tee by Nike
6. Heavyweight …

Get The Look: Flashy Event
January 15, 2013 – 8:03 am | No Comment
Get The Look: Flashy Event

Werrrrrd up! Get the look!
1. Animal Print Scarf by Versace
2. Wool Peacoat by Rocawear
3. Vegan Leather Hoodie by Hudson NYC
4. Limited Edition Denim Jeans by Pelle Pelle
5. Safari Tips Limited Edition Sunglasses by 9FIVE
6. Milano …

Rocawear Celebrates Jimi Hendrix With Capsule Collection
December 7, 2012 – 12:33 pm | No Comment
Rocawear Celebrates Jimi Hendrix With Capsule Collection

Known for fun collaborations with brands like the New York Yankees, Pac-Man, Transformers and more, Rocawear‘s now launching a capsule collection that pays tribute to Jimi Hendrix.
The clothing line has collaborated with Hendrix’s estate to release …

Empire Girls: Julissa & Adrienne Episode 3 Sneak Peek
June 14, 2012 – 7:21 pm | No Comment
Empire Girls: Julissa & Adrienne Episode 3 Sneak Peek

Empire Girls: Julissa & Adrienne has become a reality hit for the Style Network.
The show follows best friends Adrienne Bailon (3LW, The Cheetah Girls) and Julissa Bermudez (106 & Park) as they pursue new career …

New York Yankee Fans Get New Rocawear Line Plus Men’s/Women’s Fragrances
April 12, 2012 – 10:33 am | No Comment
New York Yankee Fans Get New Rocawear Line Plus Men’s/Women’s Fragrances

The man who “made the Yankee hat more famous than a Yankee can,” Jay-Z, has announced a sponsorship with his Rocawear line and 27 time World Series Champions, the New York Yankees.
For the 2012 season, …

Florida Lawmakers Debate Jay-Z’s Lyrics On House Floor
March 9, 2012 – 10:14 am | No Comment
Florida Lawmakers Debate Jay-Z’s Lyrics On House Floor

When Florida lawmakers get together to debate bills that need to be passed during a 60-day session, the last thing you expect them to do is argue over who knows the lyrics to Jay-Z’s “99 …

Rocawear & Jay-Z Set To Light Up Your TV Screens
February 2, 2012 – 12:33 pm | No Comment
Rocawear & Jay-Z Set To Light Up Your TV Screens

One of Jay-Z‘s most significant contributions to his artistic legacy is his clothing brand Rocawear and while the fashion industry may not be enjoying stellar times of late, the brand is planning on having one …

Trends We Love: 10 Varsity Jackets That Bring Their A-Game
December 13, 2011 – 2:08 pm | No Comment
Trends We Love: 10 Varsity Jackets That Bring Their A-Game

Get in the fashion game with a classic varsity jacket that makes it impossible to hate the player. We’ve rounded up 10 championship-worthy styles from DrJays.com to help you score a winning look on or off …

Jay-Z Says He’s Willing To Share His Wealth
December 12, 2011 – 12:35 pm | No Comment
Jay-Z Says He’s Willing To Share His Wealth

While Jay-Z has always been matter-of-fact about his money-making prowess (“Put me anywhere on God’s green earth, I triple my worth”) he hasn’t been half as open about his altruistic side. Perhaps the hip-hop icon …

Blue Crush: 10 Hot Blue Jeans To Buy, Like, Now
November 17, 2011 – 2:38 pm | No Comment
Blue Crush: 10 Hot Blue Jeans To Buy, Like, Now

A crisp classic pair of blue jeans never go out of style. Indulge in some jean therapy and rock a pair of true blue denim from some of the world’s hottest designers including Dereon, Ami …

Trey Songz Steams Up The Screen With New Commercial
October 13, 2011 – 6:35 pm | No Comment
Trey Songz Steams Up The Screen With New Commercial

Well alright now, Trey Songz. While his appeal with the ladies is already legendary, young Trigga kicks things into overdrive with his sexy new Rocawear ‘Evolution’ fragrance commercial (featuring an obligatory Spanish-speaking leading lady) directed …

Is Rocawear Fashion’s Equivalent To Motown Records?
October 11, 2011 – 12:14 pm | No Comment
Is Rocawear Fashion’s Equivalent To Motown Records?

An essential part of hip-hop culture (within the “tanning of America,” as Steve Stoute coins today’s consumer mindset) Rocawear is reflecting on its renaissance years (from 1999 till today) and casting a careful eye towards …

Jay-Z Announces Rocawear’s Future
September 28, 2011 – 9:58 am | 7 Comments
Jay-Z Announces Rocawear’s Future

The idea of becoming a father isn’t slowing Jay-Z down. In addition to preparing for his upcoming “Watch The Throne” nationwide tour with Kanye West, the mogul’s focusing on the latest evolution of his clothing …

Shining Stars: Beyoncé, Amber Rose, Kim Kardashian & Taylor Swift Love Sequins
July 18, 2011 – 8:33 am | One Comment
Shining Stars: Beyoncé, Amber Rose, Kim Kardashian & Taylor Swift Love Sequins

Batman without Robin? Ben without Jerry? Oprah without Gayle? Peanut butter without jelly? A diva without sequins? Some things just belong together.
From Beyoncé and Katy Perry to Taylor Swift and Rihanna, modern day divas intrinsically have one …

How To Dress Like Coco From Ice Loves Coco
July 12, 2011 – 8:10 am | No Comment
How To Dress Like Coco From <em>Ice Loves Coco</em>

I finally caught an episode of Ice Loves Coco on Sunday night, where Coco was fretting over a sample from her Licious clothing line being misspelled. Honey, this is the least of your fashion worries.
While …

Rocawear Debuts Transformers Collection
June 27, 2011 – 4:31 pm | No Comment
Rocawear Debuts <i>Transformers</i> Collection

Rocawear fuses classic Transformers imagery with some of Jay-Z‘s most iconic lyrics for their latest collection, and just in time—Transformers: Dark Of The Moon hits cinemas this Wednesday.
Check out a preview of the shirts below …

Show Your American Pride: Wear Red, White & Blue This Memorial Day
May 26, 2011 – 9:01 am | No Comment
Show Your American Pride: Wear Red, White & Blue This Memorial Day

Memorial Day Weekend celebrations usually consist of beach trips, BBQs and firework shows, so we’ve lined up some of our favorite red, white and blue gear for you to rock—complete with some American flag prints! …

For Men Who Still Wear Long Shorts…
April 14, 2011 – 8:40 am | No Comment
For Men Who Still Wear Long Shorts…

Over the last couple of years, we’ve seen the hemline on men’s shorts shrink. From denim to chinos and even board shorts, many are worn just above the knee these days.
Now we know all of …

New Rocawear x Peanuts Men’s Shirts
April 8, 2011 – 10:51 am | No Comment
New Rocawear x <i>Peanuts</i> Men’s Shirts

You remember good ol’ Charlie Brown and Snoopy, right? Well this year marks the 60th anniversary of Peanuts, and urban brand Rocawear has collaborated with the animated series on special edition t-shirts.
The tees blend nostalgic …

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